DOMAIN NAME ALTERNATIVES
If your business is not in a place to take on the expense of a premium domain name or if your domain name is already taken, there are many other options you can consider. Choose a slightly alternate version or an abbreviated version of your desired name. Get creative, but don’t settle for too long a name or anything that could be confusing or unrelated to your business or brand. Use a different domain extension. According to Google, there is no preference given to .com addresses over any other extension. If your business reflects a certain nTLD and will create a memorable web address, go for it! Use a slogan instead of the company name. As long as it’s succinct, recognizable, and will reflect your brand, this could be a good way to generate marketing.
