DOMAIN NAME PARKING
nicepage & Templatemo
SIMPLE, SHORT, AND SWEET:Since just about all of the common words and phrases are already registered as a domain, going premium might be your only hope to brand your company using a succinct or catchy domain name.
ATTRACT MORE COMMERCE:With a simple and direct premium domain name, such as easysalechina.com or crazyidea.top, people looking for your product or service can bypass a Google search and simply type the address into the search bar and be sent directly to your site.
A SOLID INVESTMENT:If your business grows like you hope it will, the value of your premium domain name will also increase. Therefore, it becomes a very desirable asset if you choose to sell it down the road.
Here is a look at some of the most highly valued domain names and what they were sold for:
Insurance.com – $35.6 million
VacationRentals.com — $35 million
PrivateJet.com – $30.18 million
Internet.com – $18 million
360.com – $17 million
If you think that’s something, consider that the domain name cars.com was valued at a staggering $872 million when the company was sold for a total of $2.5 billion just a couple of years ago. So, if you have an inkling for the next up-and-coming domain name, jump on it before someone else does!
If your business is not in a place to take on the expense of a premium domain name or if your domain name is already taken, there are many other options you can consider. Choose a slightly alternate version or an abbreviated version of your desired name. Get creative, but don’t settle for too long a name or anything that could be confusing or unrelated to your business or brand. Use a different domain extension. According to Google, there is no preference given to .com addresses over any other extension. If your business reflects a certain nTLD and will create a memorable web address, go for it! Use a slogan instead of the company name. As long as it’s succinct, recognizable, and will reflect your brand, this could be a good way to generate marketing.
Your main goal for setting up a website is to spread word of your business and products far and wide across the internet. Investing in a premium domain name will create a more memorable brand around your website and business. The easier it is for customers to remember your domain name, the more likely they are to type it into the search bar.
If your business is looking to stand out as a leader in your industry, your domain can also help boost your credibility. Instead of spending money advertising a domain name for your landscape business such as MyGardenSupplyStore.net, a premium domain like BetterGardens.com will establish you as a thought leader. This will make it easier for your customers to come to you.