Investing in a premium domain name will create a more memorable brand around your website and business.
If your business is looking to stand out as a leader in your industry, your domain can also help boost your credibility.
According to Google, there is no preference given to .com addresses over any other extension.
If your business reflects a certain nTLD and will create a memorable web address, go for it!
A good business plan guides you through each stage of starting and managing your business.
Business plans can help you get funding or bring on new business partners.
Since premium domain names are more memorable, your business will get a head start when trying to build traffic to your site.
Premium domains often have popular search keywords included in the name, which means your potential customers may already be typing in your domain and looking for a business just like yours.